Ted Sarandos, the CEO at Netflix, is of the opinion that Barbie and Oppenheimer could have achieved significant success if they were featured on the streaming platform.
Both Barbie and Oppenheimer were undoubtedly among the most noteworthy films of 2023. Barbie amassed nearly $1.5 billion on a global scale, establishing itself as the top-grossing movie of the year, while Oppenheimer followed closely with half a billion in earnings, securing the third position – in addition to receiving multiple accolades. These two movies benefitted from each other’s triumph, premiering on the very same day and sparking the renowned Barbenheimer meme. It was a summer filled with blockbusters in theaters, where audiences created a unique experience by watching both films consecutively, an unforgettable occurrence that could never be replicated, but was evidently treasured in the realm of cinema. Nevertheless, Sarandos stands by his claim that they could have been just as successful on Netflix.
During a recent conversation with The New York Times, the CEO of Netflix broached a range of topics concerning streaming, including Barbie and Oppenheimer. Sarandos articulated his belief that both movies would have found a receptive audience on Netflix, attracting a substantial viewer base on the platform. He stressed that certain genres of movies are not constrained by screen size, maintaining that a film’s excellence can be appreciated irrespective of the viewing medium. Sarandos recounted an anecdote about his son watching “Lawrence of Arabia” on a phone, highlighting how advancements in technology continue to bring advantages to audiences.
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