The trend of ongoing-service games has been dwindling for a while now. Despite the extensive development periods of most high-budget video games, the potential profits remain substantial, prompting a gradual shift from a model that has become progressively precarious in recent times. While a couple of complimentary games such as The First Descendant and Zenless Zone Zero are experiencing a surge in popularity this summer, the fundamental challenge persists.
It appears that players have grown more discerning of ongoing-service models and in-game transactions when associated with premium game launches. Conversely, free-to-play games are either widely embraced or disregarded due to their pervasive presence. Ultimately, players are more inclined to invest in a product that has delivered countless hours of enjoyment at no charge.
This trend has been consistently observed, exemplified by the destiny of Overwatch, which was set aside in favor of a more esports-friendly ‘sequel’ that estranged much of its original player community. This transition did not produce the desired outcomes for Blizzard and Activision, as evidenced by recent events. Meanwhile, free-to-play games continue to prosper with their established progression and unlocking mechanisms.
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